Search engines allow us to access information on the web so much easier than ever before. When people look for information or any products in search engines like Google, they will use certain phrases or search queries that define their intent most clearly. SEO keywords are the words that best represent the content on pages or posts. Keyword tools for content marketing can help you with that! Basically, no matter how good your content is, without the right keywords, there will be a lower chance for your work to be found by your potential audience.

Without having information on keyword search volume, competition scores, and related keyword data, you can’t know what readers are actually searching for. In order to achieve this content marketing goal, keyword research is crucial. We all want our websites and blog posts to rank as high as possible to get more exposure and to boost website traffic. I hope you do, but even if you don’t, this blog post includes everything you need to know to get started.Īs you probably know, keyword research is the very first step and the foundation of content marketing. The Sonar Amazon keyword tool helps you to identify all relevant keywords to maximize visibility.Are you using keyword tools for content marketing to optimize your content and your website? In general, keywords are a decisive factor for product visibility and in driving traffic to your product listing page. ‘wallet leather blue’, not ‘wallet leather wallet blue’)Īfter successfully finishing your research and listing optimization, it’s important to observe how your rankings develop over time on Amazon. You only need to use every unique word once – no need for repetition.Do not use more than 249 bytes including spaces and punctuation.Second, add your words to the ‘backend keywords’ field on Amazon (not visible on the listing page): All fields have the same weight and relevance for the Amazon algorithm.Search terms in A+ Content are not considered for Amazon rankings.

Use your keywords in the title, description and bullet points.

After researching your target search terms with Sonar keyword tool, you’d need to add them to your product listing on Amazon and optimize it.įirst, focus on optimizing for conversion in the fields visible on the product page:

Keyword tool pro